I’ve been working on a post about the current economic client and how best to handle it as an IT professional.  I’ve scrapped and re-drafted so many times and it just hasn’t come together in any coherent and useful manner.

Today I stumbled across this post on Mashable from a couple of weeks ago and I think this captures what I’ve been trying to put into words myself.

If you haven’t been spending these last few “good years” treating yourself as a brand or business that needs constant development and marketing then you might find yourself in these “bad years” worrying whether your job is safe (or worse, already losing it).  Take a look at the people you work with, particularly those you think are safe from job cuts, and ask yourself what you can do to be more like them.

Then do it.

Link: 10 ways personal branding can save you from getting fired

About the Author

Paul Cunningham

Paul is a former Microsoft MVP for Office Apps and Services. He works as a consultant, writer, and trainer specializing in Office 365 and Exchange Server. Paul no longer writes for Practical365.com.


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